Latest company updates and industry news
How to Supercharge Engagement with Instagram Collabs posts
Instagram is the ideal social network for brands. It's entirely focused on photos and video, meaning that its visuals-forward approach provides brands with a great opportunity to show off their products and services in the best light possible. People love to follow...
How to Best Scale Facebook Ads in 2023
It's impossible to talk about digital marketing and not consider Facebook. The Meta-owned company is the largest social network on the planet with over 2.9 billion users. No matter what industry you're in and what product or service you're trying to sell, there's a...
How and Why to Use a Competition or Giveaway in Your Social Media Marketing
Social media marketing can be a whole new world of marketing for many people. There are things that seem easy to understand and other areas that seem more complicated. Giveaways frequently fall into the latter category. Here are a few reasons you should consider doing...
5 Ways To Prevent Negative Comments From Ruining Your Brand Equity
There's no avoiding negative comments online. That's just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and hate, brands are not immune to online negativity. Whether warranted or...
8 Video Ideas Small Businesses Should Incorporate Into Their Digital Marketing
Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a large segment of your potential audience. You can share your videos on your website,...
13 Tips to Take the Perfect Photo for Your Digital Marketing – With Your Smartphone
You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As long as you have at least a mid-range smartphone, you can likely take very good pictures with it. If you have a high-end...
What is Search Intent and How to Leverage it to Increase Rankings
Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements...
Preparing Your Social Media for the 2022 Holiday Sales Push
Social media is crucial for brand marketing now more than ever before. It's particularly important during the holiday season when people are actively looking to purchase items for themselves and their loved ones. The holiday season is both an opportunity and a...
Live Q&As on Social Media: Tips for Small Businesses
Hosting a live Q&A on social media is an excellent way to connect with your client base and attract new clients. But to make the most of it, there are a few important things to bear in mind. Benefits of Live Q&As Before getting into tips to run a live Q&A...
How Playlists on TikTok Can Significantly Increase Views
It seems that TikTok came out of nowhere and quickly established itself as a bonafide social network. To do that in a surprising amount of time in what happens to be a very competitive market deserves praise. TikTok has a major advantage that incumbents like Facebook...
Building Your Small Business Blog: Where to Find Great Topic Ideas
You know that having a blog on your small business website is a smart idea. After all, it helps with SEO and positions you as an industry expert. However, coming up with blog topics can be incredibly challenging. While you will likely be able to generate a dozen or...
What Google’s Latest SEO Update Is All About
There are many who proclaim that SEO is dead and there is enough circumstantial evidence for them to back up this claim. The rise of video content, particularly short from video, has drastically changed the way people consume knowledge on the internet. So while people...