Latest company updates and industry news
6 Ways To Personalize Your Marketing, Bob (Kidding!)
One of the things that modern consumers want from digital marketing is personalization, as long as it’s done right (see the title above for an example of how NOT to do it). This can be overwhelming at times, especially for small business owners who believe they don’t...
5 Advertising Networks Every Small Business Should Consider Using (Beyond Facebook!)
In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. With the sheer number of people that use the internet and the tools available to target them by factors like age, interests, location, and...
5 Small-Business-Friendly Ways to Improve Your Online Presence
Just how robust is your online presence? Are there plenty of channels that lead possible customers right to your website? Or are you “making do” with a basic Facebook page and a website that looks like it hasn’t been updated since hit counters were all the rage?...
9 Ways to Present Your Products and Services So They’ll Sell Faster
As a small business, you always want to find effective and innovative ways of selling your products or services. While some of this comes down to paid advertising, a large portion of it is also related to how you present your products and services. If you are still...
11 Ways Small Businesses Can Use TikTok in Their Marketing
Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate in any marketing budget efficiently is TikTok, the fast-growing social media platform. But how can you use TikTok in...
8 Ways to Get More Sales Opportunities in Your Pipeline in 2021
After the year we’ve all had, seeing a much brighter economic forecast for the year ahead is music to our ears. Now is the time to make sure you’re ready to take advantage of it! Here are 8 things you can do today to make the most of your opportunities in the year...
5 Strategies for Business Growth as the Economy Begins to Open Back Up Again
The COVID19 pandemic has had a drastic impact on every business. The retail industry was among those that hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across...
12 Ways to Grow Your Online Sales
If there is one thing that the pandemic clearly proved, it’s that every business should have the ability to take online orders. Customers are shopping online more now than ever before, and there is no sign that the trend will...
What is Clubhouse, and Do You Need It for Business?
The newest social media app on the scene is an invite-only platform called Clubhouse. With its exclusivity and limitation to iPhones (for now), there are a lot of questions about this new app and what it brings to the table. Get a quick overview of Clubhouse and learn...
Unlock the Potential of the Gig Economy for Your Business
Is the rise of the gig economy the best thing that ever happened to small business? Okay, maybe that’s an overstatement. But the benefits are big. For businesses on a limited budget who need some experienced help, the increase in freelancers has been a boon. Companies...
The Scientific Approach to Growing Your Business
If your experiment was a success, that’s great! Now ask yourself another question and start over. By working your way through this process, you can improve your CRO by focusing on your products and your customers. Don’t rely on some “established wisdom” that may not...
7 Tips for Effective Copywriting
Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service. They’re also very expensive. A top-tier copywriter can...