How Do You Measure Content Marketing and Can You Quantify Its Success?

by | Jun 27, 2016

Pro tips on how to measure content marketing and mine data to grow your business.

Measure Content MarketingHow do you measure content marketing and its impact on your company? As you try new ways to grow your business to exciting new levels, you will naturally want to track your progress. Can you even tell what effect content marketing has on your bottom line? Here’s what you need to know about how to measure content marketing and how to quantify its success:

Tracking Content Marketing Efforts

If you talk to your customers on the phone or face-to-face, the easiest way to figure out how they reached you is to simply ask them. But it can seem a bit trickier if your customers make purchases online, without contacting you directly. There are different tools you can use for this purpose, depending on how your website and e-commerce is set up.

The most common way to track how people come to your website and make a purchase is through pixels. Google Analytics requires you to place a tiny snippet of code on your website. Whenever someone visits your page, you can use Analytics to see exactly how they found their way to your site. They don’t even have to make a purchase in order to show up in your traffic reports.

What Does That Mean?

If you write a blog, or write a guest blog on another website, or a separate organization writes a review of your products, all of those are opportunities to link to your website. With pixels in place, you can see how many people reached your website via which avenues. Traffic from Google or Facebook ads can also be tracked. And of course, you can separate regular traffic from paying customers to see exactly how well your content marketing efforts are paying off. Now it’s easy to focus more of your resources on the methods that work best.

Now that you understand how tracking your content marketing can help you grow, if you’d like some help getting that job done, hit me up.