How Much Should I Invest in Google AdWords to See a Reasonable Return on My Investment?

by | Nov 9, 2016

Getting your first Google AdWords campaigns off the ground

When you are first exploring the possibilities with Google AdWords, you will find yourself thinking a lot about your budget. You might think, “How much should I invest in Google AdWords?” And, “How long before I see a reasonable return on my investment?” It depends on your audience, your ad writing skills, patience and luck.

Getting Started with Google AdWords

Think of your first few AdWords campaigns as market research. These ads will help you figure out what your target audience responds to the most. Test a variety of verbiage, images and costs-per-click. Then, kill the ads that don’t perform, and boost the ones that do. With a little creativity and patience, you will get your AdWords fine-tuned and turning a profit. And, as they say, you have to spend money to make money!


When to Reassess Your AdWords Budget

Your goal should be achieving optimized earnings, not whittling your cost-per-click down to nothing. Therefore, if traffic increases and your earnings per click are greater than your cost-per-click, why cut your budget? Consequently, continue to test new ads and put your resources behind the ones that deliver. As a result, over time, those performing ads will build your core of loyal repeat customers.

Want to Learn More About Investing with Google AdWords?

I work with lots of clients who are cautiously interested in Google AdWords. It does seem like buying ads goes against everything content marketing promotes. However, Google AdWords is a proven resource for the most successful marketers. I can help you nail down the right ad designs that will have the most impact with your target audience.

If you’re ready to invest some time and money in Google AdWords, we should talk.

author avatar
Clarence Fisher