Here’s what you have to know about online reputation management.
Entrepreneurs are always looking for fresh ways to boost their businesses, and many will find themselves wondering about their online presence. How much does online reputation management cost? How does it work? How long does it take before you can expect to see a difference? And in the end, is it really worth the investment? Here’s my two cents on the subject of online reputation management.
Online Reviews are Important – So is Keeping an Eye on Them
As you know, online shoppers are rapidly becoming the “bread and butter” for many companies. Whether you sell your products online or attract diners to your restaurant with a great Yelp page, chances are good that the majority of your customers find you online. Consumers tend to rely on the online reviews of strangers when deciding where to spend their money.
No matter how awesome your business is, a negative review here and there is inevitable. But it’s what you do in response to those one-star reviews that can make the real difference in your online reputation. Do you respond calmly, fire back or simply delete it? There is a correct answer to this question, and an experienced online reputation manager will handle the situation the right way for you.
So What Does Online Reputation Management Cost?
Hiring someone to manage your online reputation is certainly not free. The actual cost will vary widely, depending on who you hire, how much experience they have, and the range of services you pay them to handle. The better qualified they are and the more you ask them to do, the more you will pay. But, in the end, your company’s reputation is on the line. How much is that worth to you?
Need help creating your online reputation management plan? Let’s talk.