Answering the Age Old Question: How Does Google Adwords Work?

by | Oct 26, 2016

Our best advice for how to make Google Adwords work for your business

Understanding how Google Adwords works to build businesses could be the last barrier between you and financial freedom. Adwords is one of those marketing tools that has withstood the test of time. Thousands of companies of all sizes, in all industries, rely on Adwords to maintain a stream of new clients and a steady cash flow. Here’s how Google Adwords could work for your company.

Adwords is Pay-Per-Click Advertising

PPC advertising has been around for a long time, and Google Adwords has perfected it. Here’s how it works.  You buy ad space from Google, but you only pay when someone clicks on your link. For perhaps a few pennies per click, you can get your company’s name and website in front of scores of new potential clients every day.

In exchange for these tiny payments, you get Google’s powerful algorithms directing your ads to just the right clientele. You can select ad space at the top of the search engine results page (SERP), or smaller areas along the margin. Adwords is another flexible and efficient way to reach people at just the time and place they are looking for you.

Adwords Research Can Make a Huge Difference

Getting started is easy, but the keyword research is not so simple. Choosing the right keywords and parameters for your account is always the deciding factor for a successful Adwords campaign. Consider having an online marketing expert help you set up your Adwords account.

Now you understand how Google Adwords can help you grow.  If you’d like some help getting that job done, hit me up.