3 Ways to Do Content Marketing and Squash Your Sales Cycle

by | Sep 21, 2016

How does content marketing keep your flow of clients steady all year?

Looking for new ways to do content marketing for your business? Leveraging content is a smart way to attract new clients and retain existing ones. Using engaging content as an inbound marketing tool will keep prospects flowing to your company all year long.

There are lots of ways your content can inform, influence, and educate your audience. Here are three of my favorite ways to do content marketing that will squash the ups and downs of your old sales cycle:

1. Website copy is typically the first kind of content savvy entrepreneurs will publish. It also has the potential to be the most important content you share, because your website usually provides customers with their first impression of your business.

2. Blogging is the natural second step in a smart content marketing plan. Regularly publishing interesting and helpful blogs gives your readers fresh material that keeps them coming back for more. Blogging is also a simple way to maintain higher positions in search engine results pages.

3. Lead generation pieces such as ebooks or special reports represent another level of content for your readers. Longer pieces like these give you an opportunity to share deeper wisdom with your readers. The more problems you help them solve, the more they will see you as an expert in your field. When they decide they can trust you, prospects will be more likely to make a purchase from you.

Ready to Do Content Marketing the Right Way?

If you’re ready to see what a complete content marketing plan can do for your business, we should talk.


author avatar
Clarence Fisher