Blogs, articles, and whitepapers, are some of the most powerful pieces of content but that does not necessarily mean that you should avoid other platforms. Videos are also highly effective marketing tools, and dependent upon your audience, you may even get value from podcasts and slide presentations. Regardless of anything else, do not neglect video which is expected to dominate 64 percent of all marketers’ strategies one day.
Focusing Too Much on Yourself
It seems second nature for a organization to focus on itself when marketing to others, but this should not be the primary aim when it comes to content marketing. Consumers enjoy innovative content because it is helpful. In fact, 90 percent of prospects find custom content useful. This means marketers should focus on providing value as opposed to saying “Look at us, we are great!” Rather than selling your customers, try showing your customers why the merchandise will make their lives easier and they, in turn, will ask to buy it.
Leaving Out Calls to Action
Just because you are trying to offer appeal more than a “Buy Me” vibe in content marketing, this doesn’t mean you should neglect your sale entirely. Once you have provided the information the purchaser values, always add a call to action at the end that would interest them, given the content they read. Make certain it flows well, though. “Buy Now” does not flow well from informative content.
Focusing on Only One Format
The written word is a strong thing, but it shouldn’t be the only tool employed in your content marketing strategy. It is fine if most of your time is spent with blogs and articles, but do not forget about videos, slide presentations, podcasts, or any other form of content that your clients may be interested in. Regardless of anything else, at least utilize video, which is predicted to dominate 64 percent of marketers’ strategies in the future.
Don’t let little flaws destroy your entire marketing strategy. Luckily, the most common mistakes are typically avoidable.
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