10 Best ways to Fix Your Small Business Marketing
Why are we always wanting the easy way out, when we have tried and tested methods to allow us to improve our marketing right in front of us? Try to shut out all the noise generated by the next shiny new toy, and focus on a few of the basics that will make a practically instant and long term difference in your business. Don’t forget the Pareto Principle, which tells us that 80 percent of your results will come from 20 percent of your efforts. So below are ten good ways to improve your marketing.
- Use a company blog – There is no better way to brand yourself or your business than from the consistent use of a company blog. It’s your voice, put it to use!
- Be specific in what you do and offer – Don’t attempt to market all things to all people! Decide what you would like to focus on and master it.
- Highlight benefits, not features – People want to know what’s in it for them. Don’t bore them with how, tell them why!
- Be value driven – Aim to over-deliver on value. You’ll be very glad you did.
- Be active in social media – Try to connect with your audience on the social media of your choosing. This is a great approach to build relationships.
- Use video – Even if you’re camera-shy, find a way to employ video in your business, as that’s where everyone is currently!
- Listen to your people – Both your employees as well as customers and subscribers.
- Use autoresponders – Make your life easier: use autoresponder email sequences to really get your newest subscribers up to speed.
- Care for your existing customers – It’s several times harder to get a new customer than it is to resell an existing one. Remember that!
- Use calls to action – While this one may be last on the list, it’s extremely important. Ask for the action! Whether it’s a sale, optin, webinar, or watching a video, be sure to use a call to action, or you may as well not be bothering at all!
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