5 Ways To Prevent Negative Comments From Ruining Your Brand Equity

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.0″ custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.19.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] There’s no avoiding negative comments online. That’s just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and […]

8 Video Ideas Small Businesses Should Incorporate Into Their Digital Marketing

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.0″ custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.19.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a […]

13 Tips to Take the Perfect Photo for Your Digital Marketing – With Your Smartphone

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.0″ custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.19.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As […]

What is Search Intent and How to Leverage it to Increase Rankings

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.0″ custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.19.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building […]

Preparing Your Social Media for the 2022 Holiday Sales Push

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.0″ custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.19.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Social media is crucial for brand marketing now more than ever before. It’s particularly important during the holiday season when people are actively looking to purchase items for themselves […]

Live Q&As on Social Media: Tips for Small Businesses

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.0″ custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.19.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Hosting a live Q&A on social media is an excellent way to connect with your client base and attract new clients. But to make the most of it, there […]

How Playlists on TikTok Can Significantly Increase Views

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.0″ custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.19.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] It seems that TikTok came out of nowhere and quickly established itself as a bonafide social network. To do that in a surprising amount of time in what happens […]

Building Your Small Business Blog: Where to Find Great Topic Ideas

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.0″ custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.19.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] You know that having a blog on your small business website is a smart idea. After all, it helps with SEO and positions you as an industry expert. However, […]

What Google’s Latest SEO Update Is All About

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.27.0″ custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.18.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]There are many who proclaim that SEO is dead and there is enough circumstantial evidence for them to back up this claim. The rise of video content, particularly short from […]

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