If you want to distinguish yourself from the competition, it’s essential to identify and develop your Unique Selling Proposition (USP). Put simply, and your USP…
You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player in…
In traditional retail sales, point-of-sale (POS) marketing, or point-of-purchase marketing, is when you place related, often lower-priced items close to the register where the customer…