While the far majority of videos being
produced now are very short, long-form videos that take the time to educate and
entertain more thoroughly get incredible engagement and create deep
relationships with your audience.
There are also more channels for distributing
longer videos as well. Youtube still dominates of course, but Facebook Watch
and IGTV have both become very powerful distribution channels as well.
On the opposite end of the spectrum from
long-form videos are video ‘stories’. I’m referring to videos that are posted
on the Instagram Story and Facebook Story channels.
Stories are seeing incredible engagement and
growth, and video is what works best. In fact, social video generates 12 times more shares than text and
And the great thing about Story videos is that they can be very informal and unedited. Simply turn your phone vertical and start capturing what’s happening in your day, and you’ve created content that your fans will love (‘day-in-the-life’ content is one of the most popular formats)!
Podcasts have a massive advantage over other
forms of content: they can be listened to while doing other things.
You can listen to your favorite podcasts while
out on run, walking the dog, cooking, working out at the gym, or driving.
That’s a big reason why podcasts are growing so quickly and have such great
engagement and loyalty.
The great news is that producing regular
podcast content does not need to be hard. Simply export the audio of the
long-form videos you create and, with a little bit of editing, you have an
excellent podcast episode ready to post!
Whatever content format you’re currently
producing – blog posts, social posts…whatever – keep doing them! We aren’t
suggesting that you stop those just because other content is getting better
engagement as a category.
But it’s important to be nimble and test
popular formats when you see the market’s attention shift, and these formats
Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills. After helping national companies go from concept to millions of dollars in revenues, he decided to focus his Internet marketing powers on helping local business owners achieve their goals. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets.
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