You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player in…
In traditional retail sales, point-of-sale (POS) marketing, or point-of-purchase marketing, is when you place related, often lower-priced items close to the register where the customer…
Some marketers focus the majority of their efforts on keyword research and content creation. And while those are certainly important pieces to the content marketing…