Tag Archives: keywords

keywords

The Surprising Truth about Keywords — And What You Should Focus On Instead

Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest…
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Keyword Research to Match the Buyer’s Journey

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher. As…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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