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The Surprising Truth about Keywords — And What You Should Focus On Instead

The Surprising Truth about Keywords — And What You Should Focus On Instead

by Clarence Fisher | Mar 23, 2020 | Blog, Keywords

Keywords are one of the most often-cited and perhaps least understood aspects of SEO. Content marketers from rank amateurs to seasoned pros suggest that you “focus on your keyword density” and “never publish a post without including your keyword in these 9 places.”...
Keyword Research to Match the Buyer’s Journey

Keyword Research to Match the Buyer’s Journey

by Clarence Fisher | Jan 14, 2019 | Blog, Content Marketing

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher. As this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages...
The Importance of Anchor Text in Back-links

The Importance of Anchor Text in Back-links

by Clarence Fisher | Apr 17, 2014 | Advanced SEO Techniques, Online marketing, SEO

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
Incorporation of Company Branding and SEO

Incorporation of Company Branding and SEO

by Clarence Fisher | Apr 17, 2014 | Advanced SEO Techniques, Brand development, SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...

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