Facebook sounds like the best place to start with your paid social media campaigns and with good reason. It has almost 3 billion users across the globe, reaching 59% of the entire social networking population across the globe. That massive user base makes Facebook an...
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses. They succeed by marking their results, experimenting with optimization changes, and measuring again. You should go through this process,...
The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website. To explain why this will be the case, we’ll let the...
Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost singlehandedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year, we can...
Tired of busting your marketing budget with little to no return? Do what Dr. Travis Ring of Eastern Oklahoma Chiropractic did to market smarter, not pricier … How many business owners really want to throw their marketing dollars away? Not one. “Oh, you want me...
