Occasional website audits are an important step to ensuring that your website is helping you meet your goals. But how exactly do you run a website audit? How does it affect small businesses, and can you do one on your own? We’ll cover all that information and more...
Email marketing is a crucial part of running any business today. For an effective email marketing campaign, you need to be able to write an email that achieves a good conversion rate. However, this process doesn’t have to be intimidating. We’ve gathered the most...
Every small business needs to have an email list – it’s one of the most valuable assets you can develop in today’s largely digital world. Having a list of people you can send information to regarding product launches, sales, and service reminders will give you a...
When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged....
Are you feeling intimidated by the idea of streaming live video on social media? You’re not alone. The idea of showing your face and talking to your audience without the benefit of editing is a bit daunting to many. But going live has many benefits, from “beating”...