Want to learn how to get more bang for your content marketing dollar? Find out how you can turn one piece of content into many with The Repurpose Machine strategy.
All small business owners and marketing professionals know content is still king. But it’s not always easy to find the time to crank out the amount of content necessary to enhance engagement and increase lead generation for your local business. Problem solved with The Repurpose Machine.
No, this isn’t actually a machine, but it is an effective content strategy you can employ to maximize the results for each piece of content you create. Whether you write the pieces yourself or have a professional writer handle the task for you, it costs time and money. Keep reading to learn how to get the most bang for your content marketing dollar by repurposing your content across all platforms.
How The Repurpose Machine Works
Imagine this: One blog becomes a Facebook post that becomes a Tweet that you recycle for Instagram, Snapchat, LinkedIn, and, yes, even TikTok. But won’t it sound redundant, Clarence? No, not when you know how to do it right. Here’s how it works:
Publish a new blog or article on your website.
Pull four brief posts for social media out of the one content piece and share on all your social media platforms.
Grab screenshots of relevant snippets from the blog and share in the carousel format on Instagram.
Create quick and informative videos on the points you share in the piece and post those too. Make it fun and branch out into TikTok land.
Now, you may be thinking, “Clarence, this sounds great, but I hate writing.” No worries. My team would love to help you develop a content marketing strategy and produce well-written, powerful content that will help you stretch your marketing dollar and get an impressive ROI. Connect with me online now to schedule a strategy call, and we can discuss a plan that’s right for your local business.
Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his digital marketing skills. After helping national companies go from concept to millions of dollars in revenues, he decided to focus his Internet marketing powers on helping local businesses across America achieve their goals. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets.
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