In today’s business world, content is an
important, scalable way to educate, entertain, and deepen the relationship
between you and your prospects and customers.
You need a constant stream of content to keep
you connected with your audience, but how can you do that all while focusing on
running your business?
It’s easy. Simply start compiling content
ideas today and create a ‘bank’ of ideas to pull from well into the future so
that your content calendar is always ready to go.
Here are 8 strategies to create an endless amount of content ideas:
#1 Respond to Current Events
Struggling with what to write about? Search
for the latest business news relative to your niche and write a response about
it. Write about whether you agree, disagree, or have a new perspective that the
writer might not have considered.
Responding to current events shows your
prospects and customers that you are engaged and passionate about your
#2 Give Thoughts on Trends
You’ve got a lot to offer, and your thoughts
about current business trends matters. Are there some trends that have
surprised you lately? Share those thoughts!
Like all of my tips, add this content idea to
your calendar at a chosen frequency, like once every week or two weeks, so that
you don’t forget to do it! When you get busy, your content stream could be the
first thing to slip. These reminders will keep you on task.
#3 Create a Top 5 List
“Know a guy” (or two) who you want to
showcase? Have you found tools or resources that have made your life easier? Have
you fallen in love with a blog or podcast that you’ve just got to share?
Compile a list of some of these favorites and
post them for your audience. Whether you’re sharing ideas with other
entrepreneurs or you’re posting information that your audience would find
helpful, you’re keeping the content alive.
#4 Answer Frequently Asked Questions
Clear up confusion and create content all at
once by answering the frequently asked questions about your products and
services! Not only will you add to your content stream, but you’ll engender
trust and drive more sales.
#5 Conduct an Interview
Adding interviews to your content calendar is
one of the easiest ways to fill it with valuable, easy-to-produce content
First, make a list of experts or business
professionals that you find interesting and who have some notable value to add.
Contact them and schedule an interview, giving them enough advanced notice to
make it easy for their schedule.
Then, create a list of questions (avoid those
that can be answered with a simple “yes” or “no”) that you can use for all of
your upcoming interviews.
Not only can interviewing another person add
to your content stream, but it can also show your desire to make connections
and learn new perspectives.
#6 Add a Little Competition
Spice up your content with some competition.
If you sell a product, offer a giveaway. If you sell a service, entice your
audience with something free or heavily discounted. Get people involved by
having them like or share your posts or even follow your pages, and reward them
#7 Make a Video
These days, many customers are willing to
engage more readily with a video than an article.
Take a look at the strategies above. Could you
turn one of those into video content? Could you conduct your interview on video
or video your answer to a frequently asked question?
If you are intentional about throwing a few
videos into your regular content stream, you’ll be sure to reach a broader
#8 Keep That Calendar Full
Set some time aside for a brainstorming
session to come up with as many new content ideas as you can. Using the
approaches above, there’s no reason why you can’t come up with at least one
Now you have a content bank to pull from to
start filling up your calendar well into the future.
Now it’s up to you to prioritize it. Keep
yourself accountable knowing that lots of content mean lots of audience
Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills. After helping national companies go from concept to millions of dollars in revenues, he decided to focus his Internet marketing powers on helping local business owners achieve their goals. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets.
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