Google Reviews are an important factor in business success and
popularity, but not enough businesses are giving them the attention they
deserve. Despite their pivotal role in helping a customer to pick a business,
they are often neglected by the businesses themselves.
So why do you need to focus on getting Google Reviews for your business?
The Impact of Positive Reviews
How important are reviews in general? Let’s look at it numerically.
About 90% of customers refer to online reviews before making a purchase.
Additionally, 72% of people will pass over businesses with low ratings and only
buy from businesses with a high rating.
Are you convinced yet? Good!
Now that you know the importance of positive reviews, it is time to
address the question of where to focus your attention.
There is no shortage of sites offering review capabilities, after all.
Many mega-websites, such as Yelp.com, will feature reviews. Other
websites such as business.com, angieslist.com, and glassdoor.com will also tell
the customer quickly and easily what other people think of your business.
The fact that search engines themselves are now featuring reviews,
however, is changing the game. Which leads us to our position that we strongly
suggest that you focus on Google Reviews.
Why Focus on Google Reviews?
account for Google Reviews’ importance:
1. It is easy for the customer to leave a review.
The customer does not need to login, but can just publish their thoughts
with minimal effort. This ease can be good or bad, depending on their
experience with your business.
2. You can respond to reviews easily.
Not only is Google Reviews easy for the customer, but it is also easy
for you too! You can address complaints directly and quickly using the same
platform that they used to launch the review.
3. Positive Google Reviews improve search engine optimization.
Positive reviews account for 9.8% of the ranking factors for search
engine optimization; that is, if you have positive reviews, you are going to
appear higher up in the Google search.
In an age where search engine optimization often means the difference
between a customer choosing your business or your competitor’s, it is
imperative to stay on top of the search engine optimization game.
Google is the top search engine in the world, so it only makes sense
that focusing on Google Reviews will have the greatest impact on their search
How to Get More Positive Google Reviews
If you’re convinced, as we are, that Google Reviews should be a focus
for your business, the next question you are likely asking is ‘what do I do
The key to success is to make getting reviews a systematic part of how
you do business. The best way to do this – we’ve found – is through a
combination of culture and technology.
Culturally, you need to train your team on the importance of getting
positive reviews and give them the service skills to impact the likelihood of
Technologically, invest in automated review-collecting tools that will
automatically request reviews based on triggers that indicate the likelihood of
a positive review being left on your behalf.
Google Reviews are a gold mine of potential customers looking for a
business that will treat them right.
Do yourself and your business a favor: focus on
getting positive Google Reviews and experience the benefits of increased
positive reputation and visibility in the Google Search Engine.
Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills. After helping national companies go from concept to millions of dollars in revenues, he decided to focus his Internet marketing powers on helping local business owners achieve their goals. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets.
About Us And This Blog
We are a digital marketing agency that delivers profitable business growth solutions.
We will work with you to help you attract, keep, and clone ideal customers, clients, or patients.