Content has become the currency of the internet, giving you limitless
options to promote your brand, engage with your audience, hit new target
markets and provide value to your customers.
That said, content is about more than blog posts. There are many types
of content out there to keep your message fresh and your audience interested.
Take a look at these eight effective content types and learn how you can
use them to drive growth for your business.
Info + graphic, or infographic, uses graphics and visuals to present
information in an easily digestible way for your audience. At a quick glance, a
reader can often get all the same pertinent information as they would from a
longer blog post, making infographics a popular content type.
Infographics get more views, shares and likes than other content types,
mostly because of how easy it is to absorb the information. They also have
viral potential and are shared far more often than other content types, and
they work particularly well for data, statistics and research.
If you have a graphic designer on your team, that’s the person to
recruit to create infographics for you. These creative professionals are
experts at creating compelling visuals and organizing information in a way that
communicates effectively to an audience.
It’s important to keep in mind, however, that simply having an
infographic isn’t enough for viral content. To make an infographic that stands
out, you still need to apply the same principles of effective content and craft
a specific, compelling message.
If you’ve spent even a minute on any social media platform, you’re
familiar with memes. By their very nature, memes encourage sharing and have the
potential to go viral. They’re also quite funny, in most cases, which
automatically gets more attention.
Unlike infographics, memes don’t require any special skills or graphic
design talent. Many
sites allow you to include your own text in a standard meme format. If you
have a funny idea or the mood strikes, put it in a meme to share.
Memes may not be appropriate for your blog, however. Memes are a social
media phenomenon, so it’s best to keep them on your social media pages. You
also want to be sure that they still provide some value and aren’t overused.
Videos communicate valuable information in a concise, memorable way that
is more likely to be viewed by a follower. From music videos to office tours to
how-to videos, there are virtually limitless options for how you can use video
to promote your brand and attract followers.
Videos are a more expensive content option, but you can start small to
begin with and see how they perform. As you learn more about the role of video
in your content marketing strategy, you can put more effort and expense into
creating professional videos.
Guides are super-sized posts that go into detail about a topic, often
far beyond the length of a normal blog post. They typically include advanced information
for your readers that’s backed by research as well.
If you want to create guides, you’ll need a good writer, a graphic
designer and the right topic. This content should be top tier and deliver the
message in an effective, readable way, especially given the length of the post.
The graphic designer will need to fine tune the layout and presentation to
ensure the post is attractive and readable.
You can also present your guide as a free download for your followers in
exchange for email addresses, which boosts your subscriber list.
If your following reads books, a book review is a great way to connect
with them and present yourself as a thought leader. A book review can be simple
or in-depth, depending on how you choose to do it.
Keep in mind that book reviews aren’t suitable for all industries, so be
sure you have the appropriate audience and that reviewing books makes sense for
A “rant” or opinion piece is a popular content option, mostly because of
its light tone and humor. If most of your content is heavily researched and
detailed, a rant or opinion piece gives you a chance to express yourself more.
For a business, a rant or opinion piece should be relevant to the
industry, such as opinions on recent news or industry trends and changes. With
this option, you’re not only addressing popular topics that are of interest to
your audience, but you’ll also boost your SEO and shareability.
Keep in mind that a rant or opinion piece should be occasional, since
constantly ranting about a various topics can come across as obnoxious. You
should also avoid personal attacks or people-bashing, since a rant isn’t meant
to be angry or rude. Also, welcome opposing viewpoints to prompt a discussion,
rather than being guided by your ego.
Product reviews can help you establish authority and thought leadership
in your industry. When you engage manufacturers, developers, service providers
and other industry professionals, you gain respect and recognition within your
Product reviews should include brief information about a product, the
creator, aspects you like, aspects you don’t like and your recommendation.
Complete your review with a call to action.
How-To and Tutorials
A how-to guide is one of the most popular content types, especially in
niches that are specialized or technical. With their long introductions, they
also offer long-tail search potential.
To plan a how-to guide, you need to identify a problem that’s common in
the industry, then draft a post that provides a solution. There’s no limit to
the possibilities for a how-to guide, especially for certain industries.
Keep in mind that detailed explanations, diagrams, pictures and videos
are all helpful in getting your message across and helping your audience better
understand your guide.
A Few Things to Keep in Mind
Now that you have all these ideas for new and interesting content types,
remember that you don’t need to try all of them. Not every type of content is
suited to every brand, so if you don’t think that a certain type of content
works well for your business, don’t worry about including it.
Still, don’t be afraid to experiment a little. Sometimes business owners
will avoid different content types because they don’t know where to begin, they
think it will take too long to create or they’re afraid to fail. Many tools are
out there to help beginners create all types of content, so take a chance on
something new and see how it performs.
Also, once you start learning how to create different types of content,
don’t go crazy including something new every day. You’ll likely burn out and
exhaust your ideas. Try a few new things each month to see how they perform,
then commit to including the successful ones into your content calendar on a
There are plenty of effective content types for you to choose from, and
the more content you use, the more compelling your marketing strategy becomes.
Content must always speak to the audience, however, so no matter what content
type you choose, craft a message that the audience will share, listen to and
Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills. After helping national companies go from concept to millions of dollars in revenues, he decided to focus his Internet marketing powers on helping local business owners achieve their goals. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets.
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