Google+ has thus far not been taken very seriously by businesses looking to market their products and services. This is rapidly changing! Google+ has positioned itself beautifully to challenge Facebook as a primary social network for business. Websites using the +1 Button increase page traffic by 350%, and over 925,000 people join Google+ every day! Mix together all the functionality of your Google account, and big search engine benefits, you have something we can get excited about.
How to utilize your Google+ Local listing
Confused on how to use Google+? Don’t fret – use these to get going!
Your Google+ profile – Complete it. Do this with a little thought. Be sure you use interesting photos and images, and link to your other social media profiles.
List your key information – Particularly hours of operation, contact details, along with maps and directions.
Link to your sites – be sure you link to your main business blog or site. This is a must!
Create your business page –You can create content of any length, including video. This has direct benefits for search results as well as for people who find you on Google+.
Link to your other material – Link out to your blog posts. Along with having them indexed nearly instantly, this also has a number of SEO advantages. You can also use your Google+ page to create posts, including multimedia that can link to your pages elsewhere. The possibilities are incredible.
Utilize the Direct Connect feature – This Google+ tool permits people to add you to circles when they come across you in search. Similar to a Facebook “Like”.
Use video chat in Google+ Hangouts – When you hold a video chat, Google+ streams it, records it, and sends you the recording via email. Then you can upload to YouTube if you want, or use it on your website or privately. One fantastic way to use these is to create impromptu product demos.
This is just the beginning of what’s possible with Google+. To find even more strategies along with a very cool infographic on the subject see this post on CopyBlogger.
Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills. After helping national companies go from concept to millions of dollars in revenues, he decided to focus his Internet marketing powers on helping local business owners achieve their goals. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets.
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