Tag Archives: digital marketing

How to Use Manipulation in Marketing Ethically

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative…
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Why Customer Trust Is Vital to Your Brand

With the increasing access to information on the internet, customer expectations are higher than they’ve ever been. The competition is fierce. Customer trust…
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Blockchain in Marketing

While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of…
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5 Internet Marketing Essentials For a Successful Online Business

Internet marketing strategies can get complex fast. It helps to take a few steps back to ensure all of the most vital components…
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Why You Need a Social Media Presence

Every business needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular…
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Is Your Content Not Performing? 5 Things That Could Be the Problem

Content marketing has gotten bigger than ever, but not every business is reaping the benefits. When looking at their targeted marketing metrics, many…
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5 Reasons Why Your Company Blog May Not be Working

Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the…
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Crush it in 2018 with the Best Digital Marketing New Year’s Resolutions

After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions.…
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Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know

In 2018, the use of video among small business owners will mature and solidify. Video will turn into a “must have” marketing component.…
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2018 Trends in Facebook Advertising That Will Help You Reach Prospects

Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost…
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