Strategic Use of Images in Search Engine Optimization

Use of Images in search engine optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

Click here to schedule a free marketing huddle! We’ll create a marketing plan together that’s unique to you and your business and guaranteed to be worth your time or we’ll give YOU $250!

Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills. After helping national companies go from concept to millions of dollars in revenues he decided to focus his Internet marketing powers on helping local business owners achieve their goals. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets.

About Us And This Blog

We are a digital marketing agency that delivers profitable business growth solutions.

We will work with you to help you attract, keep, and clone ideal customers, clients, or patients.

Request a free quote

We offer professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
No Comments
 

Leave a Comment