Offline marketing tactics to draw online traffic now occupy front and center visibility in the promotional world.
However, several offline marketing techniques that produce great results still exist. In fact, offline tactics have been shown to increase online effectiveness by 40 percent. Additionally, many of these offline strategies have proven effective at creating positive online results. Here are just a few offline marketing tactics that equate to success on the internet.
Include Your Website on Your Business Card
Include your website on your business card. This detail is one of the most overlooked methods of increasing online traffic. Including your website is an effective and simple offline method. While some budding entrepreneurs try to keep their business cards simple and to the point, printing a web address will provide people with an alternative means of learning more. While most people may not be motivated enough to call and speak to a salesperson, they might just be willing to learn more if it involves just visiting a website.
Get Involved in Speaking Engagements
Whether it’s an interview on a local radio show or a presentation at an industry event, giving a speaking engagement is a great way to promote a company’s online presence. The great thing about this tactic is that people will already view the business owner as an expert thanks to their knowledge. There are numerous opportunities to push a website or Facebook page during these engagements, so business owners should take advantage of them. Get valuable offline mileage as a thought leader through speaking engagements.
Send Out Direct Mailers
While sending direct mailers is more expensive than many types of online marketing, this type of offline marketing has consistently proven successful for local businesses. In fact, one in four Americans has made a purchase over the past year as a direct result of receiving marketing materials in the mail. Including a web address when sending these mailers is essential.
Offline marketing may not be as prevalent as it once was, but it’s still important in the grand scheme of things. By utilizing these offline methods for online success, business owners can assist their marketing professional’s efforts through on-the-ground strategies.
Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills. After helping national companies go from concept to millions of dollars in revenues, he decided to focus his Internet marketing powers on helping local business owners achieve their goals. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets.
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