No matter the signals search engines use to determine rank, relevance, or topical focus it always comes back to the content. That’s why your internet marketing needs a solid content strategy. Blindly writing and publishing content won’t serve your target audience properly and you’ll struggle to get positive results. If you want to succeed with your internet marketing or beyond on a national or global level then you need to know how to create valuable content.
The concept is simple, but actually getting to the point where you create valuable content is difficult. It’s not as simple as what you think your customers want to hear, or the common pain points of clients. There’s a lot more to it. Here’s a great checklist for creating valuable content that you can follow when you’re blogging, writing articles or even creating simple videos for your business.
Content Checklist for Internet Marketing in Tulsa
Make Your Content Findable
If your content can’t be located then no matter how much heart and passion you put into it, it’s of no value to anyone. Take the time to optimize your content for the search engines and make it easy for your customers to find it. With properly optimized content, you can easily grab market share. That’s what internet marketing is all about.
Add an H1 tag
Use a variety of other H tags, including H2 and H3
Fill in your Metadata to populate search results with optimized content
Link out to related content, not just internally but outside your domain
Add alt tags to all of your images using relevant search terms
Make Your Content Readable
This is a barrier for a lot of business owners. It’s OK if you can’t write though, at least not on the level of a college professor. You don’t need to. Most of the content on the web, save for technical writing, should be written for an 8th grade reading level. Even still, you need to put some effort into making your content stand out if you want your internet marketing in Tulsa to produce results.
Keep in mind also that readability goes beyond grammar.
Break your content into chunks with brief paragraphs. Brevity is sexy.
Use bullets, as white space makes content easier to digest and skim
Numbered lists provide the same “easy skim” read
Follow a style guide that keeps your content consistent
Use subheadings to separate key points (and get your H tags in)
Make your Content Understandable
If something doesn’t seem relevant to your target audience they may find it confusing, offensive or simply may not understand the angle of your internet marketing. There are uncountable examples in traditional media of marketing that missed its mark. You need to make sure the visitor and reader can understand your content.
Is the content appropriate (do you use video or text?)
Is it written and appropriate for the target audience
Is it within context? (are you writing about plumbing when you’re a car dealer?)
Does the content respect the education level of the audience? (see above about readability)
Are you clearly articulating your ideas
Internet Marketing should Always be Actionable
Producing content, even that you perceive to be valuable to the user, might have no value to you if it’s not actionable. It also may do nothing for the reader if they don’t know what to do once they finish digesting it. If they wander off at the end then there’s a good chance no good came of it.
Create a call to action and tell them what you want them to do
Create a place for a dialogue – make sure they can comment
Invite them share their opinion, thought or story
Link out to related content so they can stay within your sales funnel
Internet Marketing Thrives on Shareable Content
It’s not just internet marketing that thrives on sharable content, it’s everyone. Refer to the fist line of this post and you’ll see why. Valuable content is shareable content. You need to make sure the content includes
Something to provoke an emotional response from your reader
A reason to share it that they can’t often resist
Steps that make it easy to share (like simple share buttons on a blog post)
Personalization that helps your content stand apart when its shared.
If that checklist still has you scratching your head on content creation then come talk to us about your internet marketing. There’s no reason to hold back your marketing because of some simple content creation issues. Whether you need complete content management or simply some consultation to help you get your feet wet, Tulsa Internet Marketing can introduce you to the world of creating valuable content.
Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills. After helping national companies go from concept to millions of dollars in revenues, he decided to focus his Internet marketing powers on helping local business owners achieve their goals. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets.
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