However you handle it, reputation management is vital to your company’s success.
Entrepreneurs have become increasingly aware of the benefits of content marketing. However, awareness of online reputation management and marketing continues to lag far behind. This is another important piece of the online marketing jigsaw puzzle. Just like all of your other marketing tasks, there are perks and drawbacks to handling it yourself. Keep reading for the pros and cons of do-it-yourself online reputation management and marketing.
Pros of Doing Reputation Management Yourself
DIY reputation management saves you money, of course.
You know your company and your goals for it better than anyone. Maintaining control of your online reputation can help you steer your business in the direction you wish.
Staying on top of your online reputation keeps you informed about the general perception people have about your business.
Cons of Do-It-Yourself Online Reputation Management
First, it’s really easy to do online reputation management wrong, which will harm your business in the long run.
Second, reading negative feedback about your company can hurt, and it’s easy to overreact against people who are unhappy with your product or service.
Finally, maintaining your online reputation is time-consuming; chances are, you don’t have adequate time to spare.
How to Find Good Help for Online Reputation Marketing & Management
If you think you would like some help with your online reputation management and marketing plan, I’d love to help. There are many different angles to approach reputation marketing. However, leaving one base uncovered can make all of our efforts pointless, or even worse, sink your company.
Need help creating your online reputation management and marketing plan? Let’s talk.
Clarence Fisher has spent more than a decade in the Internet marketing trenches honing his online marketing skills. After helping national companies go from concept to millions of dollars in revenues, he decided to focus his Internet marketing powers on helping local business owners achieve their goals. Clarence has a keen eye for finding out what works in a marketplace and positioning his clients’ companies to dominate their markets.
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