Category Archives: Content Marketing

Keyword Research to Match the Buyer’s Journey

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher. As…
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Effective Content Types and How to Use Them

Content has become the currency of the internet, giving you limitless options to promote your brand. It helps you engage with your audience,…
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Starved for Content Ideas? Here’s How Original Research Can Keep You Blogging for Months

Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it…
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Everything You Need to Create a YouTube Channel That’s Ready to Grow

Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences…
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How to Use Customer Reviews in Your Content Marketing

Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice of…
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Why High Quality Content Matters More than Keywords for SEO

Attention content creators: Google reads everything you write! Well, they don't “read” in the literal sense. Their algorithms are now sophisticated enough to…
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Why Your Online Marketing Budget May Soon Go Up

Recent surveys show that the majority of businesses plan to increase their online marketing budgets over the next 12 months. These increases mean…
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Six Things Your B2B Content Marketing Needs to Be Doing

Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies. However, there are a few key differences. Honing in…
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Internet Marketing Basics for Your Home Business

Starting a business out of your home is a brilliant idea for creating new income streams or pivoting to a new career path.…
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How to Grow Your Business with Video

Video is quickly becoming the dominant form of content online. Views, shares and uploads of video are accelerating at a breakneck pace. Many…
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