Category Archives: Blog

Keyword Research to Match the Buyer’s Journey

Keyword research is as old as SEO itself. Search engines use keywords to provide a list of relevant results to the searcher. As…
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How to Use Image SEO for More Site Traffic

Keywords, content, and SEO tend to be the focus when you’re trying to direct more traffic to your website. Images and image SEO…
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Beginner’s Guide to Marketing Funnels

When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need…
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Understanding Google Ranking Factors in 2019

Google is responsible for billions of internet searches each day. This includes well over 85 percent of the search engine market share. The…
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Crafting a Marketing Campaign

When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make…
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How to Use Manipulation in Marketing Ethically

Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative…
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Why Customer Trust Is Vital to Your Brand

With the increasing access to information on the internet, customer expectations are higher than they’ve ever been. The competition is fierce. Customer trust…
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Blockchain in Marketing

While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of…
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Digital Marketing Trends Leading into 2019

As the end of 2018 draws near, a savvy marketer will be looking ahead to the upcoming year. He will already be developing…
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How to Use Artificial Intelligence in Marketing

Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots, and other AI-enabled technology…
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