Have you ever tried to unsubscribe from a contact list only to find that the company makes you jump through hoops? This will annoy customers, and in the end, many will simply mark an email as spam to ensure they don’t have to see further correspondence.
This makes major email providers feel that you are spamming people, and this could result in your marketing messages going directly to spam folders everywhere.
Inconsistency is not a Strategy
Companies that do not set up a consistent marketing strategy are losing the race before they can get started. Customers need to be aware that something is always happening. Don’t send so many emails that it is annoying, but definitely have a weekly or bi-weekly newsletter.
Not Testing Out Emails
Marketing messages need to be tested before they are sent to customers. That way, if there are graphic or formatting errors inside a message they can be corrected before they are viewed by actual customers. Deliver test emails to multiple servers, like outlook, gmail, and yahoo, to check the formatting that the recipient will see on their end. Therefore you know your final product looks professional and is truly sending the correct message.
Recent research found email marketing accounts for nearly 7 percent of customer acquisitions. Do not let your numbers lag by making avoidable errors.
Click here to schedule a free marketing huddle! We’ll create a marketing plan together that’s unique to you and your business and guaranteed to be worth your time or we’ll give YOU $250!
