For many of us mobile marketing is among those tasks you know you should do, but aren’t quite sure where to begin. It’s abundantly clear that mobile is taking the world by storm now, and that the future of everything is bound to those tiny screens, so we know we need to do it. Your only question is how?
Since about 50 percent of all web traffic is now on a mobile device, and roughly half of all emails are opened on a mobile, let’s concentrate on the items that will pay off for you and your business right now!
4 Essential ways to mobilize your business!
- Have a mobile version of your website – As you undoubtedly have seen, sites render quite differently on small screens, and it’s vital that you design the mobile version of your website with this in mind. Font size ought to be bigger, and images optimized properly. Remember also that you’ll need far less text, as mobile browsers aren’t really ideal for reading large stretches of small text.
- Optimize email for mobile – Likewise, your email copy will benefit from a once-over also. Keep it short, punchy, and lead to your desired outcome quickly and obviously. Don’t make them work, because they won’t!
- Employ location based services – Folks are becoming a lot more open to receiving ads while they are out and about from a location based service such as Yelp, Foursquare or now Facebook. Having your mobile coupons delivered to those in your immediate vicinity is a winning formula!
- Use mobile ads – Studies are showing that mobile ads convert around 5 times better than traditional internet ads. This combined with the fact that this is still new to most advertisers, there is tons of unsold inventory driving the prices down, creating a golden opportunity for those prepared to venture out!
Mobile marketing is really not rocket science. What it is however is a marvelous way to get your business in front of those looking for just what you have to offer today!
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