Understanding what NOT to do in relation to social media is nearly as critical as knowing what you should do. Here are several social media mistakes to avoid at all costs!
Jokes in poor taste – It ought to be obvious, but you really need to put on your thinking cap before you tweet, update or post. And even more importantly, don’t try and benefit from someone else’s catastrophe as a way to promote your products or services. While a celebrity death or embarrassment might appear to be easy pickings for trending traffic, you can actually end up alienating more people than you attract!
Offending your customers – Right up there with poor taste humor is the inclination to state your preferences, political, social or otherwise, which may or may not correspond with those of your clients and customers. Use your head! Don’t share anything with the public that could cause offense or be misunderstood, or you’ll pay big for this transgression.
Failing to separate your business and personal accounts – Not to mention that it is far more professional to create a company profile and page, often times there are benefits (depending on the social network) for a purely company account. This is definitely true with Google Local. A public business account is usually easier to be found in the search engine results.
Not using social media buttons on your site – These are so easy to apply, and available for all social media platforms. You’re basically throwing traffic away if you don’t employ these simple tools to extend your reach by making them accessible for your homepage and all the content you create. This is extremely easy to do.
